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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 08 Feb 2012 20:27:04 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>PRWorks.ca Archive</title><subtitle>PRWorks.ca Archive</subtitle><id>http://davejones.ca/pr-works-archive/</id><link rel="alternate" type="application/xhtml+xml" href="http://davejones.ca/pr-works-archive/"/><link rel="self" type="application/atom+xml" href="http://davejones.ca/pr-works-archive/atom.xml"/><updated>2009-09-11T17:12:10Z</updated><generator uri="http://www.squarespace.com/" version="Squarespace Site Server v5.11.81 (http://www.squarespace.com/)">Squarespace</generator><entry><title>Ministry of Health gets "viral" video</title><category term="Ontario"/><category term="PR"/><category term="ministry of health"/><category term="mumps"/><category term="online video"/><category term="viral"/><category term="viral video"/><category term="youtube"/><id>http://davejones.ca/pr-works-archive/2009/2/5/ministry-of-health-gets-viral-video.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/2/5/ministry-of-health-gets-viral-video.html"/><author><name>Dave</name></author><published>2009-02-05T16:48:23Z</published><updated>2009-02-05T16:48:23Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[<em><strong>Disclosure: MOH is a client of H&K.  Our firm is working on the PR for this program, but not the digital elements.</strong></em>

The Ontario Ministry of Health has launched a new <a href="http://www.health.gov.on.ca/cs/mumps/english/">mumps awareness program</a> using an, ahem, "viral" video (couldn't resist) to get the message out to university-aged students to ensure they get a booster for this unpleasant ailment.

It's a little off-colour, uses some questionable language, is screamingly funny and is nothing like the cheesy videos we saw in health class when I was a kid.

As I've told many a client over the years, standing out in the online video space means you have to be laser-focused on your audience and be prepared to take risks that make you feel as uncomfortable as the guy in this video.

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<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com/">Terry Fallis</a>, <a href="http://www.prworks.ca/">David Jones</a> and <a href="http://www.palettepr.com/">Martin Waxman</a> discuss <a href="http://www.pr-squared.com/index.html">Todd Defren</a>&#8217;s post &#8220;<a href="http://www.pr-squared.com/2009/02/dont_fire_your_agency_for_perf.html">Don&#8217;t Fire Your Agency for Performance (Before Reading This)</a>&#8221; and welcome a comment from Sheldon Levine.</p>
<p><strong>00:28 </strong>Dave opens the show.</p>
<p><strong>01:09 </strong>Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is <a href="http://www.twitter.com/carolleaman">Carol Leaman</a>, the CEO of <a href="http://www.postrank.com/">AideRSS, the company behind PostRank</a>.</p>
<p><strong>02:18 </strong>Dave mentions that <a href="http://flackadelic.com/">Leona Hobbs</a>, who formally worked at <a href="http://www.tucows.com/">Tucows</a>, has <a href="http://flackadelic.com/2009/02/02/new-gig-director-of-communications-at-social-media-group/">accepted a position at Social Media Group as Director of Communications</a>.</p>
<p><strong>03:15 </strong>Terry introduces a comment from Sheldon Levine, a student at <a href="http://www.senecac.on.ca/">Seneca College</a>, on<a href="http://www.insidepr.ca/index.php/2009/01/21/inside-pr-147-wednesday-january-21-2009/"> IPR #147</a>.</p>
<p><strong>05:05 </strong>Terry notes that they will be doing a live recording of Inside PR at <a href="http://podcamptoronto.pbwiki.com/">Podcamp Toronto</a> which is taking place Feb 21st and 22nd at <a href="http://www.rcc.ryerson.ca/">Ryerson University.</a></p>
<p><strong>07:58 </strong>Martin mentions that he is the <a href="http://www.cprs.ca/Accreditation/e_accreditation.htm">APR </a>co-chair for Toronto.</p>
<p><strong>09:05 </strong>Martin introduces the topic of discussion: <a href="http://www.pr-squared.com/index.html">Todd Defren</a>&#8217;s post &#8220;<a href="http://www.pr-squared.com/2009/02/dont_fire_your_agency_for_perf.html">Don&#8217;t Fire Your Agency for Performance (Before Reading This)</a>&#8220;.</p>
<p><strong>20:22 </strong>Dave mentions some ways to make sure the agency/team is performing up to expectations.</p>
<p><strong>23:00 </strong>Terry mentions the importance of checking in with your clients.</p>
<p><strong>28:53 </strong>Terry closes the show.</p>
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<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.prgirlz.com/index.php/2009/01/21/hello-from-the-newest-pr-girlwell-sorta/">Janna Guberman</a>.</p>
]]></summary></entry><entry><title>Shill Podcast - Sacreligiousity</title><category term="Show Notes"/><id>http://davejones.ca/pr-works-archive/2009/1/31/shill-podcast-sacreligiousity.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/31/shill-podcast-sacreligiousity.html"/><author><name>Dave</name></author><published>2009-01-31T17:07:01Z</published><updated>2009-01-31T17:07:01Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[<p></p>
<p>Show Notes</p>
<p>0:00 The Shill Podcast complaint line</p>
<p>1:08 Doug opens the show, tips a wee dram to the great Robbie Burns and  compares Shill to a pubescent prank involving fecal matter. Dave isn&#8217;t quite awake yet.</p>
<p>2:11 A comment from Sally Goetsch (rhymes with something) puzzles Doug and fails to make an impression on Dave. Moving on.</p>
<p>3:10 The Pope launches a YouTube Channel and Doug accuses Dave of being an osmotic Catholic, Dave blames his family.</p>
<p>5:00 Dave compares the Pope to President Obama at least on YouTube and the Shill Research Department has taken inauguration year off again.</p>
<p>6:30 Doug and Dave discuss the consistency of the Papacy by allowing comments (like prayers) to disappear into the ether. Doug asks about Blogma and Dave proves the audiences suspicions by admitting he knows nothing.</p>
<p>7:35 Dave breaks it down and wonders why Vatican content isn&#8217;t going viral, only to answer his own question: they turned the viral switch to off.</p>
<p>8:51 In a grand display of contradiction Doug and Dave start to actually figure out that the Vatican may have some legitimate reasons for their choices. Dave shameless crowbars in a client reference.</p>
<p>10:30 Doug and Dave agree that YouTube commenters have roughly the intellectual capacity of slime moulds.</p>
<p>12:00 Doug speaks as a Catholic (which he isn&#8217;t) and marvels at how nice it would be to preached at by his laptop rather than schlepping to the Church. Dave stops just short of calling Doug a &#8220;moran&#8221; by pointing out that mass has been on TV for years.</p>
<p>13:20 God has His own .com address.</p>
<p>13:50 Doug calls an early close to Shill. Dave threatens the audience with more frequent episodes of Shill.</p>
<p>14:45 Dave closes the show with an unintelligible comparison of podcasts to Catholic mass.</p>
<p>16:28 Rasta Doug erupts on the offbeat and Dave smacks him down by calling him a glory-hounding drummer at the end of the show.</p>
<p>And like a urethral swab, Shill is over quickly, with excruciating pain, and leaves you uncomfortable for a few days.<br />
<strong>Music:</strong></p>
<p>“<a href="http://music.podshow.com/music/listeners/artistdetails.php?BandHash=91be1387bb0f449a3bb7579cc37a76a7">I Want To Hear What You Have To Say</a>” by the Subways via the<a href="http://music.podshow.com/" > Podsafe Music Network.</a></p>
<p><strong>Comments:</strong></p>
<p>Let David and Doug know how dumb they are at <a href="mailto:shillpodcast@gmail.com">shillpodcast@gmail.com</a> or visit the blog at <a href="http://shillpodcast.com/">shillpodcast.com</a></p>
]]></summary></entry><entry><title>Inside PR #148 - Wednesday, January 28, 2009</title><category term="Show Notes"/><id>http://davejones.ca/pr-works-archive/2009/1/28/inside-pr-148-wednesday-january-28-2009.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/28/inside-pr-148-wednesday-january-28-2009.html"/><author><name>Dave</name></author><published>2009-01-28T22:44:20Z</published><updated>2009-01-28T22:44:20Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[<p></p>
<p>Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.</p>
<p>This week on Inside PR <a href="http://terryfallis.com/">Terry Fallis</a> and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> discuss the social media efforts of the <a href="http://www.theglobeandmail.com">Globe and Mail</a> in light of the unveiling of the <a href="http://www.theglobeandmail.com/budget2009">federal budget</a> and welcome comments from Jody Koehler and Erick Bauer.</p>
<p><strong>00:26 </strong>Terry opens the show</p>
<p><strong>01:24 </strong>Terry notes that Guy Skipworth has started a <a href="http://thebigcanadianpicture.blogspot.com/">blog</a> called &#8220;The Big Canadian Picture&#8221;.</p>
<p><strong>01:40 </strong>Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a <a href="http://www.acallforclass.blogspot.com/">blog</a> called &#8220;A Call for Class&#8221;  which deals with etiquette in communications and in your everyday business life.</p>
<p><strong>02:33 </strong>Martin explains that Louise is certified by the <a href="http://www.psow.com/">Protocol school of Washington</a>.</p>
<p><strong>04:49 </strong>Terry mentions that <a href="http://podcamptoronto.pbwiki.com/">Podcamp Toronto</a> is coming up on Feb 21st and 22nd at <a href="http://www.rcc.ryerson.ca/">Ryerson University</a> and that Inside PR will be doing another live recording there.</p>
<p><strong>05:57 </strong>Terry mentions that <a href="http://trafcom.typepad.com/about.html">Donna Papacosta</a> of <a href="http://trafcom.typepad.com/about.html">Trafcom </a>news podcast left a comment.</p>
<p><strong>06:41 </strong>Terry reads a comment left by Jody Koehler in Holland.</p>
<p><strong>07:43 </strong>Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you&#8217;re approaching.</p>
<p><strong>08:56 </strong>Martin says, as <a href="http://propr.ca/">Joe Thornley</a> mentioned at <a href="http://talkischeap.pbwiki.com/">Talk is Cheap</a>, one thing to do is engage them in the social media space, for example, commenting on their blog.</p>
<p><strong>10:04 </strong>Terry discusses engaging in the social media space, but also the importance of meeting them face to face.</p>
<p><strong>12:37 </strong>Terry introduces the major topic for the show: The social media efforts of the <a href="http://www.theglobeandmail.com">Globe and Mail</a> in light of the unveiling of the <a href="http://www.theglobeandmail.com/budget2009">federal budget</a>.</p>
<p><strong>24:28 </strong>Terry closes the show.</p>
<p>Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.</p>
<p>This week’s episode was produced by <a href="http://www.prgirlz.com/index.php/2009/01/21/hello-from-the-newest-pr-girlwell-sorta/">Janna Guberman</a>.</p>
]]></summary></entry><entry><title>Inside PR #147 - Wednesday, January 21, 2009</title><category term="Show Notes"/><id>http://davejones.ca/pr-works-archive/2009/1/21/inside-pr-147-wednesday-january-21-2009.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/21/inside-pr-147-wednesday-january-21-2009.html"/><author><name>Dave</name></author><published>2009-01-21T20:23:11Z</published><updated>2009-01-21T20:23:11Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR <a href="http://www.prworks.ca/">David Jones</a>, and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> present an interview done by <a href="http://thebigcanadianpicture.blogspot.com/">Guy Skipworth</a>. He talks with <a href="http://www.linkedin.com/pub/8/643/4b4">Kim Geiger</a>, an intern at <a href="http://scotiabank.com/cda/index/0,,LIDen_SID19,00.html">Scotiabank</a>. They also welcome comments from <a href="http://www.degroote.mcmaster.ca/faculty/profiles/flynn.html">Terry Flynn</a> and <a href="http://keithmcarthur.ca/">Keith McArthur</a>.

<strong>Show Notes:</strong>

<strong>00:26 </strong>Martin opens the show

<strong>01:00 </strong>Dave mentions some comments they have received. The first from <a href="http://www.degroote.mcmaster.ca/faculty/profiles/flynn.html">Terry Flynn</a>, on Inside PR #145’s mention of <a href="http://www.degroote.mcmaster.ca/about/dean.html">Paul Bates</a>.

<strong>03:34 </strong>Dave introduces a comment from <a href="http://keithmcarthur.ca/">Keith McArthur</a>.

<strong>04:08 </strong>Dave and Martin discuss Keith’s comment.

<strong>08:19 </strong>Martin introduces <a href="http://thebigcanadianpicture.blogspot.com/">Guy Skipworth</a>’s interview with <a href="http://www.linkedin.com/pub/8/643/4b4">Kim Geiger</a>.

<strong>09:02 </strong><a href="http://thebigcanadianpicture.blogspot.com/">Guy Skipworth</a> interview’s <a href="http://www.linkedin.com/pub/8/643/4b4">Kim Geiger</a>.

<strong>20:24 </strong>Martin discusses the interview and mentions what he looks for in an intern.

<strong>28:29 </strong>Dave closes the show.

Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.

This week’s episode was produced by <a href="http://www.prgirlz.com/index.php/2009/01/21/hello-from-the-newest-pr-girlwell-sorta/">Janna Guberman</a>.]]></summary></entry><entry><title>Real-Time Online Crisis Tracking of Flight 1549</title><category term="Brendan Hodgson"/><category term="Brendan Hodgson"/><category term="Crisis"/><category term="Crisis"/><category term="Flight 1549"/><category term="H&amp;amp;K"/><category term="H&amp;amp;K"/><category term="Hill &amp;amp; Knowlton"/><category term="Hill &amp;amp; Knowlton"/><category term="Hill and Knowlton"/><category term="Hill and Knowlton"/><category term="US Airways"/><category term="crisis management"/><id>http://davejones.ca/pr-works-archive/2009/1/21/real-time-online-crisis-tracking-of-flight-1549.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/21/real-time-online-crisis-tracking-of-flight-1549.html"/><author><name>Dave</name></author><published>2009-01-21T17:58:12Z</published><updated>2009-01-21T17:58:12Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[I shared <a href="http://www.prworks.ca/2009/01/flight-1549-hks-wikipedia-time-lapse-video/">H&amp;K's nifty time-lapse video</a> of the udpates to <a href="http://en.wikipedia.org/wiki/Flight_1549">US Airways Flight 1549 Wikipedia page</a> in a post yesterday that captured the speed by which a breaking event leads to instant updating by the community.

Today, <a href="http://blogs.hillandknowlton.com/blogs/brendanhodgson/archive/2009/01/21/social-media-and-dialing-the-noise-up-to-eleven-us-airways-flight-1549.aspx">Brendan Hodgson,</a> our National Practice Director, Digital has uploaded his slide deck of 52 screen captures from various sites in relation to Flight 1549 as news of the water-landing spread like wildfire online.  It starts with the first photo from the scene and ends with a look at how Facebook users celebrated the pilot with the creation of 39 groups on the day following the incident.  In between it looks at Google, YouTube, the US Airways corporate site and of course, Twitter, among others.  Each slide is time-stamped to really give a fascinating look at how a crisis unfolds in real time on the web.

<a href="http://blogs.hillandknowlton.com/blogs/brendanhodgson/archive/2009/01/21/social-media-and-dialing-the-noise-up-to-eleven-us-airways-flight-1549.aspx">Read Brendan's full post</a>.   His slides are below.
<div id="__ss_938066" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="Us Airways Crash 1549 Online Analysis" href="http://www.slideshare.net/Brendan/us-airways-crash-1549-online-analysis-presentation?type=presentation">Us Airways Crash 1549 Online Analysis</a><object width="425" height="355" data="http://static.slideshare.net/swf/ssplayer2.swf?doc=microsoft-powerpoint-usairwayscrashonlineanalysis1slideshare-1232556341391314-2&amp;stripped_title=us-airways-crash-1549-online-analysis-presentation" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=microsoft-powerpoint-usairwayscrashonlineanalysis1slideshare-1232556341391314-2&amp;stripped_title=us-airways-crash-1549-online-analysis-presentation" /><param name="allowfullscreen" value="true" /></object>
<div style="font-size: 11px; font-family: tahoma,arial; height: 26px; padding-top: 2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=presentation">upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/us">us</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/airways">airways</a>)</div>
</div>
<img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyMzI1NjAxMjc3NDcmcHQ9MTIzMjU2MDIzODcwNCZwPTEwMTkxJmQ9Jmc9MiZ*PSZvPWRiM2E3Y2ZkMzk5NjRlYzVhYTFhMTBhOGU1ODdkYzdm.gif" border="0" alt="" width="0" height="0" />

(Disclosure: While Hill &amp; Knowlton works for several airlines, US Airways is not one of them.)]]></summary></entry><entry><title>Flight 1549 - H&amp;K's Wikipedia Time Lapse Video</title><category term="Brendan Hodgson"/><category term="Flight 1549"/><category term="H&amp;amp;K"/><category term="Hill &amp;amp; Knowlton"/><category term="Hill and Knowlton"/><category term="Niall Cook"/><category term="US Airways 1549"/><category term="Wikipedia"/><category term="crisis management"/><id>http://davejones.ca/pr-works-archive/2009/1/20/flight-1549-hks-wikipedia-time-lapse-video.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/20/flight-1549-hks-wikipedia-time-lapse-video.html"/><author><name>Dave</name></author><published>2009-01-20T15:53:43Z</published><updated>2009-01-20T15:53:43Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[At H&amp;K, we work for several airlines, so the US Airways (not a client) water-landing in NYC last week was something our digital team followed closely to capture how quickly information was flowing about the incident.  The <a href="http://www.telegraph.co.uk/scienceandtechnology/technology/twitter/4269765/New-York-plane-crash-Twitter-breaks-the-news-again.html">Twitterati</a> certainly captured the breaking news, but what about the permanent record on <a href="http://en.wikipedia.org/wiki/Flight_1549">Wikipedia</a>?

Our intrepid National Practice Leader and online reputation management sensei, <a href="http://blogs.hillandknowlton.com/blogs/brendanhodgson/">Brendan Hodgson</a> followed the updates on Wikipedia as the crisis unfolded and our digital spirit guide,<a href="http://blogs.hillandknowlton.com/blogs/niallcook/"> Niall Cook</a>, animated them in this fantastic video that shows the 176 edits to the Wikipedia page for US Airways Flight 1549 during the 90-minutes following the incident.
<div><object width="480" height="381" data="http://www.dailymotion.com/swf/kZtrkVw81GwFgiV0BA&amp;related=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.dailymotion.com/swf/kZtrkVw81GwFgiV0BA&amp;related=1" /><param name="allowfullscreen" value="true" /></object>
<strong><a href="http://www.dailymotion.com/video/x837te_first-90-minutes-wikipedia-edits-to_news">First 90 Minutes' Wikipedia Edits to US Airways Page</a></strong>
<em>Uploaded by <a href="http://www.dailymotion.com/niallcook">niallcook</a></em></div>]]></summary></entry><entry><title>Shill Podcast - Social Media 101 for dummies and Zombo.com</title><category term="Shill Podcast"/><category term="Show Notes"/><category term="Uncategorized"/><id>http://davejones.ca/pr-works-archive/2009/1/20/shill-podcast-social-media-101-for-dummies-and-zombocom.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/20/shill-podcast-social-media-101-for-dummies-and-zombocom.html"/><author><name>Dave</name></author><published>2009-01-20T05:26:21Z</published><updated>2009-01-20T05:26:21Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[<strong>Show Notes</strong>

0:00 - Hour 3 of the Annual Shill Phone-in Show gets its first caller

1:00 - Dave opens the show and makes some very thin excuses for the frequency of Shill releases.

1:37 - Dave introduces Shill’s new Sponsor Zombo.com and blames Doug’s inept finger for creating Shill - The Lost Tapes

3:05 - Zombo.com magically gets worked into the conversation.  We prove to Joe Jaffe that the 30-second spot is not dead!

3:39 -Dave goes off on a rant about the perpetual 101 discussions at conferences, meetups and blog posts.  Social media “experts” asking questions they know the answers to and writing blog posts that have been written over and over again is lame and embarrassing. He proceeds to pucker up and kiss the mighty Steve Rubel’s New York Jets loving rear.

7:00 - Doug wonders why social media experts sit through introduction to podcasting sessions at conferences.  Flashes the SM gang sign.  He could be whiter, but then he’d pee snowflakes.

8:10 - Doug suggests there are two types of social media practitioner:  Doers who are getting shit done for clients and Time Lords.

9:20 - Dave says that social media evangelists are crawling up their own asses due to all the hand-wringing around Forrester’s report showing how low the trust in corporate blogs is.  The boys agree that if you think blogging is inherently trustworthy, you are an idiot.  Blogs aren’t trustworthy. People are trustworthy.

11:25 - Doug recounts a conversation he had with a former ink-stained wretch.  “These bloggers can’t be trusted,” said the reporter in question.  Of course they can’t…neither can reporters.

12:45 - Doug is pretty sure Viagra spelled wrong will help him with his ED problems.

13:00 - Dave and Doug put their personal brands on the line and discuss the ridiculousness of the personal brand concept.  The whole “good try”, “everyone’s a winner” Special Olympics of blogging is annoying and holding evolution back.

14:32 - Doug wants to inaugurate the “thanks for coming out social media participation award.”  It’s given to people who make pathetic tries.

15:45 - There’s discussion about recent polls and the kool-aid soaked belief that marketing cuts, means more money for social media.  Uh, no it doesn’t.  Cuts come across the board.  Don’t buy that new Hyundai yet.  Alec Baldwin will be sent on a mission of mercy from downtown, from Mitch and Murray, to adjust your attitudes.

21:10 - Dave recounts a boring story about a Share This button.  Seriously, the show you’ve waited months for has devolved into this.

24:24 - There is some concern that the show is not quite profane enough.  Dave does his best to get a NC-17 rating applied by iTunes.

24:30 - Doug puts in a shameless plug for Shill sponsor, Zombo.com.  That’s Zombo.com.  Zombo.  Dot.  Com.

24:58 - Doug’s back-of-matchbook broadcasting school technique comes through as he mangles the closing again…

26:06 - This is the part where we play the post-roll Zombo.com sponsor ad.

27:54 - And like hemorrhoid surgery on podcasting’s pasty white butt, Shill is lanced and comes to a close with excruciating pain, yet anticipation of sweet relief until the next flare up.

<strong>Music:</strong>

“<a href="http://music.podshow.com/music/listeners/artistdetails.php?BandHash=91be1387bb0f449a3bb7579cc37a76a7">I Want To Hear What You Have To Say</a>” by the Subways via the<a href="http://music.podshow.com/"> Podsafe Music Network.</a>

<strong>Comments:</strong>

Let David and Doug know how dumb they are at <a href="mailto:shillpodcast@gmail.com">shillpodcast@gmail.com</a> or visit the blog at <a href="http://shillpodcast.com/">shillpodcast.com</a>]]></summary></entry><entry><title>Inside PR #146 - Wednesday, January 14, 2009</title><category term="Inside PR"/><category term="Show Notes"/><id>http://davejones.ca/pr-works-archive/2009/1/14/inside-pr-146-wednesday-january-14-2009.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/14/inside-pr-146-wednesday-january-14-2009.html"/><author><name>Dave</name></author><published>2009-01-14T19:02:28Z</published><updated>2009-01-14T19:02:28Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR <a href="http://terryfallis.com">Terry Fallis</a>, <a href="http://www.prworks.ca/">David Jones</a>, and <a href="http://martinspalette.blogspot.com/">Martin Waxman</a> discuss the next steps for journalists who have been laid off and how these layoffs will affect the PR profession and welcome a comment from <a href="http://www.endgamepr.com/about/">Steve Mullen</a>.

<strong>Show Notes:</strong>

<strong>00:27 </strong>Terry opens the show.

<strong>00:54 </strong>Terry and Dave introduce a comment from <a href="http://www.endgamepr.com/blog/">Steve Mullen</a> of <a href="http://www.endgamepr.com/">EndGame</a> PR in Richmond, Virginia.

<strong>01:29 </strong>Steve Mullen comments on the proper length for podcasts.

<strong>02:42 </strong>Terry discusses his thoughts on the length of podcasts.

<strong>03:51 </strong>Martin discusses length of podcasts.

<strong>04:31 </strong>Dave talks to length of podcasts.

<strong>10:07 </strong>Terry introduces the discussion topic for the show: How will the layoff of journalists affect those in the PR profession and the journalists themselves.

<strong>11:52 </strong>Martin discusses the question of where journalists will go.

<strong>14:20 </strong>Terry talks about journalists crossing over to PR.

<strong>15:20 </strong>Dave discusses journalists crossing over to PR.

<strong>18:23 </strong>Terry discusses what life will be like for the journalists who are left at their companies.

<strong>22:16 </strong>Dave discusses how this changes everything in the PR world.

<strong>22:05 </strong>Martin discusses how this changes things in the PR profession in terms of things moving online.

<strong>29:56 </strong>Terry closes the show.

<strong>30:10 </strong>Terry mentions that next week there may be an interview with <a href="http://www.mediaco.ca/co_team.php">Guy Skipworth</a>.

Our theme music is <a href="http://www.podsafeaudio.com/jamroom/bands/269/">Streetwalker by  Cjacks</a> and is courtesy of the <a href="http://music.podshow.com/">Podsafe Music Network</a>; <a href="http://www.rogerdey.com/">Roger  Dey</a> is our announcer.

This week’s episode was produced by<a href="http://www.twitter.com/jannaguberman"> </a><a href="http://twitter.com/jannaguberman">Janna Guberman</a>.]]></summary></entry><entry><title>Molson Video blogs their Vanc. 2010 sponsorship announcement</title><category term="Molson"/><category term="Olympics"/><category term="PR"/><category term="VANOC"/><category term="Vancouver 2010"/><id>http://davejones.ca/pr-works-archive/2009/1/7/molson-video-blogs-their-vanc-2010-sponsorship-announcement.html</id><link rel="alternate" type="text/html" href="http://davejones.ca/pr-works-archive/2009/1/7/molson-video-blogs-their-vanc-2010-sponsorship-announcement.html"/><author><name>Dave</name></author><published>2009-01-07T18:34:15Z</published><updated>2009-01-07T18:34:15Z</updated><summary type="html" xml:lang="en-CA"><![CDATA[<em><strong>(Disclosure:  Molson is currently a social media client of mine.  I've worked with them in a variety of capacities for more than a decade, though had nothing to do with this announcement.)</strong></em>

Molson has really taken to the social media space like few Canadian companies have.

From their <a href="http://blog.molson.com/community/">Molson in the Community</a> blog, to their Twitter use (<a href="http://twitter.com/molsonferg">@MolsonFerg</a>, <a href="http://twitter.com/toniahammer">@toniahammer</a>, among others) use to their <a href="http://blog.molson.com/community/vlogs/">Vlog</a>, they aren't timid at all about trying out the social media toolbox to put a human face on Canada's second oldest company.  Getting <a href="http://blog.molson.com/community/2008/11/17/brew-20-recognized-at-sncr-awards/">recognized</a> by the <a href="http://sncr.org/2008/11/16/society-for-new-communications-research-honors-award-winners/">Society for New Communications Research</a> proved that they are on the right track.

They recently <a href="http://www.google.ca/search?sa=N&amp;tab=nw&amp;q=molson%20Vancouver%202010">announced their sponsorship</a> of the Vancouver 2010 Olympics and decided that a little behind-the-scenes look at the media conference at their Vancouver Brewery would make an excellent Vlog episode.

<object width="425" height="344" data="http://www.youtube.com/v/Qci5ElZj39Y&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/Qci5ElZj39Y&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object>

I'm sure you PR people will appreciate the excitement, anticipation and some well-disguised nerves that show up in some of the pre-announcement footage here.
Over the last decade Molson has been my client and I've spent time on staff with them. I've worked on many announcements like this with many of the people featured in this video over the years so this sure brings back fond memories.

It was also very genuine to hear how often employees were mentioned as being an important audience for this announcement and how personally moved Hari Sihvo and Ferg Devins were to have been involved with the Olympic Games.  You can't script that.

The post that accompanies this video on Molson's blog is  CEO Kevin Boyce's first ever, so go on over to the blog and <a href="http://blog.molson.com/community/2008/12/31/molson-official-beer-supplier-to-vancouver-2010-olympic-and-paralympic-games/#more-934">let him know what you think</a>.]]></summary></entry></feed>
