I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 

 

 

Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.

Disclaimer:

While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

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PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

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Thursday
Feb052009

Ministry of Health gets "viral" video

Disclosure: MOH is a client of H&K. Our firm is working on the PR for this program, but not the digital elements.

The Ontario Ministry of Health has launched a new mumps awareness program using an, ahem, "viral" video (couldn't resist) to get the message out to university-aged students to ensure they get a booster for this unpleasant ailment.

It's a little off-colour, uses some questionable language, is screamingly funny and is nothing like the cheesy videos we saw in health class when I was a kid.

As I've told many a client over the years, standing out in the online video space means you have to be laser-focused on your audience and be prepared to take risks that make you feel as uncomfortable as the guy in this video.

Wednesday
Feb042009

Inside PR #149 - Wednesday, February 4, 2009


Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.


This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss Todd Defren’s post “Don’t Fire Your Agency for Performance (Before Reading This)” and welcome a comment from Sheldon Levine.


00:28 Dave opens the show.


01:09 Dave mentions that Third Tuesday Toronto is taking place on Tuesday February 17. The guest speaker is Carol Leaman, the CEO of AideRSS, the company behind PostRank.


02:18 Dave mentions that Leona Hobbs, who formally worked at Tucows, has accepted a position at Social Media Group as Director of Communications.


03:15 Terry introduces a comment from Sheldon Levine, a student at Seneca College, on IPR #147.


05:05 Terry notes that they will be doing a live recording of Inside PR at Podcamp Toronto which is taking place Feb 21st and 22nd at Ryerson University.


07:58 Martin mentions that he is the APR co-chair for Toronto.


09:05 Martin introduces the topic of discussion: Todd Defren’s post “Don’t Fire Your Agency for Performance (Before Reading This)“.


20:22 Dave mentions some ways to make sure the agency/team is performing up to expectations.


23:00 Terry mentions the importance of checking in with your clients.


28:53 Terry closes the show.





Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.


This week’s episode was produced by Janna Guberman.


Saturday
Jan312009

Shill Podcast - Sacreligiousity


Show Notes


0:00 The Shill Podcast complaint line


1:08 Doug opens the show, tips a wee dram to the great Robbie Burns and  compares Shill to a pubescent prank involving fecal matter. Dave isn’t quite awake yet.


2:11 A comment from Sally Goetsch (rhymes with something) puzzles Doug and fails to make an impression on Dave. Moving on.


3:10 The Pope launches a YouTube Channel and Doug accuses Dave of being an osmotic Catholic, Dave blames his family.


5:00 Dave compares the Pope to President Obama at least on YouTube and the Shill Research Department has taken inauguration year off again.


6:30 Doug and Dave discuss the consistency of the Papacy by allowing comments (like prayers) to disappear into the ether. Doug asks about Blogma and Dave proves the audiences suspicions by admitting he knows nothing.


7:35 Dave breaks it down and wonders why Vatican content isn’t going viral, only to answer his own question: they turned the viral switch to off.


8:51 In a grand display of contradiction Doug and Dave start to actually figure out that the Vatican may have some legitimate reasons for their choices. Dave shameless crowbars in a client reference.


10:30 Doug and Dave agree that YouTube commenters have roughly the intellectual capacity of slime moulds.


12:00 Doug speaks as a Catholic (which he isn’t) and marvels at how nice it would be to preached at by his laptop rather than schlepping to the Church. Dave stops just short of calling Doug a “moran” by pointing out that mass has been on TV for years.


13:20 God has His own .com address.


13:50 Doug calls an early close to Shill. Dave threatens the audience with more frequent episodes of Shill.


14:45 Dave closes the show with an unintelligible comparison of podcasts to Catholic mass.


16:28 Rasta Doug erupts on the offbeat and Dave smacks him down by calling him a glory-hounding drummer at the end of the show.


And like a urethral swab, Shill is over quickly, with excruciating pain, and leaves you uncomfortable for a few days.

Music:


I Want To Hear What You Have To Say” by the Subways via the Podsafe Music Network.


Comments:


Let David and Doug know how dumb they are at shillpodcast@gmail.com or visit the blog at shillpodcast.com


Wednesday
Jan282009

Inside PR #148 - Wednesday, January 28, 2009


Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.


This week on Inside PR Terry Fallis and Martin Waxman discuss the social media efforts of the Globe and Mail in light of the unveiling of the federal budget and welcome comments from Jody Koehler and Erick Bauer.


00:26 Terry opens the show


01:24 Terry notes that Guy Skipworth has started a blog called “The Big Canadian Picture”.


01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called “A Call for Class”  which deals with etiquette in communications and in your everyday business life.


02:33 Martin explains that Louise is certified by the Protocol school of Washington.


04:49 Terry mentions that Podcamp Toronto is coming up on Feb 21st and 22nd at Ryerson University and that Inside PR will be doing another live recording there.


05:57 Terry mentions that Donna Papacosta of Trafcom news podcast left a comment.


06:41 Terry reads a comment left by Jody Koehler in Holland.


07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you’re approaching.


08:56 Martin says, as Joe Thornley mentioned at Talk is Cheap, one thing to do is engage them in the social media space, for example, commenting on their blog.


10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.


12:37 Terry introduces the major topic for the show: The social media efforts of the Globe and Mail in light of the unveiling of the federal budget.


24:28 Terry closes the show.


Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.


This week’s episode was produced by Janna Guberman.


Wednesday
Jan212009

Inside PR #147 - Wednesday, January 21, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR David Jones, and Martin Waxman present an interview done by Guy Skipworth. He talks with Kim Geiger, an intern at Scotiabank. They also welcome comments from Terry Flynn and Keith McArthur.

Show Notes:

00:26 Martin opens the show

01:00 Dave mentions some comments they have received. The first from Terry Flynn, on Inside PR #145’s mention of Paul Bates.

03:34 Dave introduces a comment from Keith McArthur.

04:08 Dave and Martin discuss Keith’s comment.

08:19 Martin introduces Guy Skipworth’s interview with Kim Geiger.

09:02 Guy Skipworth interview’s Kim Geiger.

20:24 Martin discusses the interview and mentions what he looks for in an intern.

28:29 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.