I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 



Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.


While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

Powered by Squarespace

Entries in Tools (5)


Whitepaper: Facebook's Timeline Era

Since Facebook announced its evolution at F8 back in September the SocialWork team at Proxmity Canada has been studying the impact of this change on how brands maintain relevance to their fans on the world's leading social platform. With last month's fMC announcement that the Timeline format will be introduced to brand pages by March 30th, Facebook's evolution seemed close to complete.

This fundamental shift in how Facebook will operate prompted our strategy, creative and technical leads on our SocialWork team to provide a joint perspective on how these changes affect brands. The whitepaper below explains what the Timeline Era and its "frictionless sharing" means to brands on both personal profiles and brand pages and how the complete Facebook ecosystem needs to be considered when planning a social strategy.

This document isn't about pixel sizes, canvas specs or technical how-to.  There are lots of those on the web already (and we've got one of those coming out, too).  "Facebook's Timeline Era" is aimed at brand managers or social media community managers trying to get their head around what the changes to Facebook mean to them and the brands they represent.

Feel free to download, share and use the information.  We're issuing this with a Creative Commons license. I and the team would love your feedback.

Facebook's Timeline Era - Managing Your Brand Through Facebook's Evolution


Retweets, Movements and Crowdsourcing: Exploding the social hype.

"What's the ROI of your mother?" has become the infamous rallying cry of the social media evangelist set.  First uttered by Gary Vaynerchuk and retweeted and referenced ad nauseum, it sure makes for an awesome soundbite for those who can't answer the dreaded "how do you measure this stuff?" question.  

The problem is soundbites don't solve business problems.

For this year's Bessie Awards (Canada's celebration of the best in TV advertising), Crispin Porter & Bogusky riff on the "Ads with Ideas" theme of the event with a series of spots that show the folly of presenting social media tactics (Tweets, Movements, Crowd-Sourcing) without a solid idea or strategy behind them.

Now if I could only convince CP&B to do a version called "ROI"...


Tweets from CPB Canada on Vimeo.


Movement from CPB Canada on Vimeo.


Crowd Sourcing from CPB Canada on Vimeo.