I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 



Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.


While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

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Whitepaper: Facebook's Timeline Era

Since Facebook announced its evolution at F8 back in September the SocialWork team at Proxmity Canada has been studying the impact of this change on how brands maintain relevance to their fans on the world's leading social platform. With last month's fMC announcement that the Timeline format will be introduced to brand pages by March 30th, Facebook's evolution seemed close to complete.

This fundamental shift in how Facebook will operate prompted our strategy, creative and technical leads on our SocialWork team to provide a joint perspective on how these changes affect brands. The whitepaper below explains what the Timeline Era and its "frictionless sharing" means to brands on both personal profiles and brand pages and how the complete Facebook ecosystem needs to be considered when planning a social strategy.

This document isn't about pixel sizes, canvas specs or technical how-to.  There are lots of those on the web already (and we've got one of those coming out, too).  "Facebook's Timeline Era" is aimed at brand managers or social media community managers trying to get their head around what the changes to Facebook mean to them and the brands they represent.

Feel free to download, share and use the information.  We're issuing this with a Creative Commons license. I and the team would love your feedback.

Facebook's Timeline Era - Managing Your Brand Through Facebook's Evolution


How well do the top brands participate in social media?

UK-based social media consultancy Sociagility (founded by my former H&K colleagues Niall Cook and Tony Burgess-Webb) have issued an interesting scorecard called the Sociagility Top 50 that shows how the world's top 50 brands rank in relation to how well the participate in social media.

Using their proprietary PRINT (popularity, receptiveness, interaction, network reach, trust) methodology, Sociagility has mapped the relative social media effectiveness of the globe's biggest brands (based on Millward Brown's BrandZ and Interbrand's Brand Value studies).

It's an interesting measuring stick to see how your favourite brands stack up and also to see how your brand or client stacks up against these category leaders.