I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 



Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.


While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

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Retweets, Movements and Crowdsourcing: Exploding the social hype.

"What's the ROI of your mother?" has become the infamous rallying cry of the social media evangelist set.  First uttered by Gary Vaynerchuk and retweeted and referenced ad nauseum, it sure makes for an awesome soundbite for those who can't answer the dreaded "how do you measure this stuff?" question.  

The problem is soundbites don't solve business problems.

For this year's Bessie Awards (Canada's celebration of the best in TV advertising), Crispin Porter & Bogusky riff on the "Ads with Ideas" theme of the event with a series of spots that show the folly of presenting social media tactics (Tweets, Movements, Crowd-Sourcing) without a solid idea or strategy behind them.

Now if I could only convince CP&B to do a version called "ROI"...


Tweets from CPB Canada on Vimeo.


Movement from CPB Canada on Vimeo.


Crowd Sourcing from CPB Canada on Vimeo.


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