How well do the top brands participate in social media?

UK-based social media consultancy Sociagility (founded by my former H&K colleagues Niall Cook and Tony Burgess-Webb) have issued an interesting scorecard called the Sociagility Top 50 that shows how the world's top 50 brands rank in relation to how well the participate in social media.

Using their proprietary PRINT (popularity, receptiveness, interaction, network reach, trust) methodology, Sociagility has mapped the relative social media effectiveness of the globe's biggest brands (based on Millward Brown's BrandZ and Interbrand's Brand Value studies).

It's an interesting measuring stick to see how your favourite brands stack up and also to see how your brand or client stacks up against these category leaders.