I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 

 

 

Currently, I'm the VP, Social Strategy at Proximity Canada.

Disclaimer:

While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

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PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

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Saturday
Jul242010

If Old Spice Guy answered the social media critics

Hello social media world. Look at your Programs, now back to me, now back to your Programs, now back to me.

Sadly, your Programs aren't like me, but if you stopped criticizing the approach and learned from Old Spice, you Programs could be like me.

Look down, now back up, where are you? You're in an agency with a client that wants ideas like me.

What's in your hand? Back at me. I have it. It's an oyster with that signed contract you love. Look again. The contract is now boundless social media validation for you.

Anything is possible when your program acts like on Old Spice program and not a douchebag.

I'm on a ROI.

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