DaveJones.ca

The recent divorce of Crispin and VW is big news in the ad community.  Leave it to the co-host of American Copywriter, Tug McTighe, to translate the carefully crafted corp-speak news release into the actual conversation that was had between the automaker and admaker:

What VW said:

"Our goal of rapidly increasing our volume in a mature market requires the Volkswagen brand to evolve into a more relevant mainstream choice," Tim Ellis, VP-marketing at Volkswagen of America, said in a statement. "The Volkswagen brand needs to inspire our base of enthusiasts as well as reach out and captivate those in mainstream America. Therefore, we are re-evaluating all areas of our business and after careful considerations have decided to take the necessary steps to ensure we have the right agency partner in place."

Translated:

"We're going to get rid of that freaky, weird shit that Crispin kept coming up with and are going to appeal to the middle-American morons who never understood those crazy-ass campaigns anyway with what they really want: Sheet metal and ads that make sure to spell the dealers' names correctly."

What Crispin said:

"We have been privileged to have had the opportunity to work with Volkswagen for the past four years and are extremely proud of all that we have accomplished together. As a rule, we do not participate in reviews for our current accounts, and this will not be an exception. We wish Volkswagen the absolute best."

Translated:

"Up yours VW."