I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 



Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.


While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

Powered by Squarespace
« Social media job: WWF Canada | Main | Vote for H&K's SXSW panels »

Have your say on H&K's social media guidelines

PR agencies get a lot of...er...flack for their mis-steps in the social media space.  We get painted with a very broad brush, but there are several top firms that make their social media policies and guidelines public and are happy to hold themselves to account.   Shift and Ogilvy PR are two that spring to mind.

H&K's fearless digital sherpa, Niall Cook, is updating our agency's global social media guidelines that I have always thought (even prior to joining H&K) are among the most comprehensive I've seen.  They cover the three areas that PR agency staff inhabit when they participate in social media: personal, professional (H&K employee) and consulting (on behalf of clients).  As these are all interconnected, it follows that we need to give our staff clear guidelines to follow that help protect our personal, professional and client reputations.  And since they were first written in 2005 (!), there's a few things that need updating.

Niall's put the latest draft on Scribd and is asking for comments from those who are interested in adding their point-of-view and sharing their own best practices.

Hill & Knowlton's Social Media Principles - Public Draft



PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>