I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 



Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.


While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

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Everything you wanted to know about lobbying in 2 minutes

My colleague, Olivier Baillou, put together this light-hearted video to explain exactly why organizations hire government relations/public affairs/lobbying firms.  If you can't tell from the way the video's produced, Oliver's a bit of a visual communications nut.  Check out his blog for more of his thoughts on how visuals get ideas across.

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