I'm Dave Jones and you're reading my personal blog.  I've been a PR guy since 1991 and involved with social media's intersection with PR since 2005.  Currently, I'm the VP, Digital Communications at Hill & Knowlton Toronto.

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While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

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Thursday
Oct082009

The intertwining of search and social media

The good folks at WPP's GroupM have publshed a whitepaper exploring how search and social media work together.  If you believe, like I do, that real social media success is in the strategic integration of insights, creative, relationships and search, then this is a must read:

The Influenced: Social Media, Search and the Interplay of Consideration and Consumption

Hat tip to @jefflancaster from GroupM's Outrider Canada.

(Disclosure:  WPP is the parent of Hill & Knowlton.)

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    Response: Social comments and analytics for this post
    at uberVU - social comments on October 18, 2009
    This post was mentioned on Twitter by DoctorJones: Just blogged: The intertwining of search and social media: The good folks at WPP's GroupM have pub.. http://bit.ly/14y0MZ

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