I'm Dave Jones and you're reading my personal blog.  I started as a PR guy in 1991 and have been involved with social media's intersection with Marketing & PR since 2005. 



Currently, I'm VP, Social Media at Critical Mass.  I'm based in Toronto.


While I'll get in to professional topics here, it's worth remembering everything posted is my personal opinion and does not necessarily represent the views of my employer or its clients.

PRWorks.ca Archive

PRworks blog archive - All of my posts from December 2005 to February 2009

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When I graduated from Ryerson University Journalism School in Toronto in 1991, I embarked on a career in the public relations field.  I've done everything from publicity and special events to corporate communications and issues management.  I've worked in sports (my first love) and the beer business (guy heaven), but most of my career has been spent on the agency side where I've been lucky to work with dozens of well-known brands and organizations on a variety of communications challenges.

With the evolution of social media as a new and rapidly changing form of communications, I've seen my focus wander from pure PR to more of a holistic view of communications that I view through the lens of human interaction and conversation.

These days, I'm VP, Social Media at Critical Mass, based in Toronto.