Facebook tweaks News Feed and Timeline: implications for Brand Pages

The Critical Mass social media team has put together a handy guide for brands trying to make sense of the latest changes that Facebook has made to the way it displays content in the News Feed and Timeline.  Even though only user Timelines have started to change, it's a safe bet that these modest adjustments will carry over to Brand Pages in the near future.

Read the whitepaper over on the Critical Mass Experience Matters blog.  Just click on the title page below.

Facebook Graph Search - Implications for Brand Pages

Facebook's much speculated on announcement today was a bit of a letdown to those expecting them to be buying RIM, Netflix or launching their own Facebook phone.  But it seems they've finally got around to doing something about their terribly underdeveloped search capability.

While this feature is aimed squarely at users, I've drafted a quick POV on the implications of Graph Search on Brand Pages as it will have some impact on brands in the future.  Let me know what you think.

Facebook Graph Search - Implications for Brand Pages by David Jones